Xiaomi and Samsung in their sights: Affordable cell phones should shake up the middle class

Xiaomi and Samsung in their sights: Affordable cell phones should shake up the middle class


Referreport

With the Phone 2, Nothing has brought a stronger, but also more expensive smartphone onto the market compared to the first generation. Entry into the world of Nothing will soon become significantly cheaper. The company is planning a mid-range model that will offer good features at an attractive price.

First details about the Nothing Phone 2a

With the Nothing Phone 2 (test), the company has fulfilled a great wish of many smartphone enthusiasts. Compared to the first generation, the smartphone has been significantly upgraded in terms of hardware. With the Nothing Phone 2a is now said to have a cheaper version just around the cornerwhich could give Samsung, Xiaomi and many other smartphone manufacturers a lot of competition. The cell phone is scheduled to be unveiled at the Mobile World Congress 2024 in February. But many details have already leaked:

From a purely technical point of view, the Nothing Phone 2a will be in the upper mid-range. So in the range of a Galaxy A54 from Samsung or Redmi Note 13 Pro from Xiaomi. In addition, the smartphone should feature the eye-catching Glyph light design on the back. This is said to be very different from the normal Nothing Phone 2. At least the two cameras have been given a completely new position. This can be seen in the leaked photos despite the cover. The price of the cell phone should be around 400 US dollars. The normal Nothing Phone 2 started at 649 euros, but is now available significantly cheaper (check it out on Amazon).

You can watch the Nothing Phone 2 for comparison in the video:

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Middle class fiercely competitive

Even if the Nothing Phone 2a looks quite attractive at first glance, it will probably be very attractive for the still young company difficult to gain a foothold in the middle class. The market is extremely competitive and is decided purely on price. The Glyph lighting design could definitely be a unique selling point that Nothing can use to appeal to customers.

Source: German