[Korea Wave, August 10]In the Korean distribution industry, “dance marketing,” which utilizes stimulating dance that matches the tastes of the MZ generation, has recently become popular. This is due to the growing national interest in dance, buoyed by the popularity of dance competition programs that have continued since last year.

In particular, the growing trend among MZ generation of uploading videos imitating popular dance moves to short video platforms such as TikTok and Reels has also played a role.

In the distribution industry, famous dancers are employed as brand models, easy-to-copy dance moves are used to attract consumer participation, and strong, memorable dance moves are inserted into advertisements and other media to gain popularity.

Coca-Cola’s sparkling beverage brand, Seagram, has unveiled a powerful and thought-provoking new TV ad featuring choreographer and dancer Leejung, a star admired by Gen Z.

(c)NEWSIS/KOREA WAVE/AFPBB News