“Taiwan standard” milk banana blue and white mop!A new wave of main visual design for the Cultural Olympics is released

“Taiwan standard” milk banana blue and white mop!A new wave of main visual design for the Cultural Olympics is released

The latest key visual of “Taiwanese Culture Advances to the Paris Olympics”. (Provided by the Ministry of Culture)

[Reporter Dong Baiting/Reporting from Taipei]The 2024 Paris Summer Olympics will be held from July 26 to August 11. In order to highlight the image of France as a cultural power, France has managed a “cultural program” including nearly 2,500 exhibition projects before and after the Olympics. Olympic Games”, fully demonstrating the combination of “power and beauty”. The Taiwanese art and cultural team supported and organized by the Ministry of Culture will also set up a national special performance venue at the Lavertent Park in Paris for 16 consecutive days from July 27 to August 10, with 22 performance teams and more than 120 performers. performers, 60 performances, and participated in the Cultural Olympics. Today, Vice President Hsiao Meiqin made a special appearance at the press conference to present ribbons to the Cultural Olympics national team. By awarding five-color straps, she officially announced that the team is about to go to Paris, hoping to “let the world see Taiwan” and provide Olympic support for the participating national athletes.

Taiwan’s 22 performance teams will present 60 performances at the Paris Cultural Olympics, using art to reflect Taiwan’s diverse contemporary cultural scene. Today, Vice President Hsiao Meiqin is the team ribbon, and all members use their hands to form a “V” to form a “W”, symbolizing that the Taiwanese team is going well and winning. (Provided by the Ministry of Culture)

The 16-day series of performances will have four major themes: “Sound of Freedom, Island Beauty, Contemporary New Art, and World Integration”, with nearly 60 performances arranged, and videos of nearly 300 artists from the Art Bank of the Ministry of Culture will be screened. The 22 teams reflect Taiwan’s contemporary diverse humanistic landscape and pay tribute to values ​​such as freedom, equality, gender, ethnicity, mother tongue, and mixed race. Including the “Xinchuan Gezi Drama Troupe”, “Rongxing Hakka Tea Picking Troupe”, “Xiuqin Opera Troupe”, “Minghuayuan Japanese Drama Troupe” and “Minnan Island Culture”, they will showcase the contemporary fusion of Taiwanese traditional opera and modernity. “San Sheng Performance” will combine electronic music with Taiwanese temple music elements to provide a different music experience; ABAO will bring a new interpretation of Paiwan native language singing that combines R&B and electronic music.

“Creating Focus” Women’s Circus “Breakthrough. Breaking out of the cocoon> Breaking through the limits of public thinking and physical ability, showing the beauty of female power. (Provided by the Ministry of Culture)

The 2024 Paris Olympics is also the first time that the number of male and female athletes has reached a balance. In order to jointly advocate gender equality, the Ministry of Culture emphasizes that women play the leading role in the team lineup and transcends gender. It calls on the new generation of creative female DJ Runi from Hualien to perform Traditional folk tunes and electronic music; the “Creative Focus” women’s circus work that showcases the unique power and beauty of women; and the international drag queen who participated in the 16th season of the drag industry Olympics “RuPaul’s Drag Race” at the beginning of the year and won the championship. The costume queen Nymphia Wind will lead the crazy family’s daughters to perform as showgirls on the island.

A new wave of visual design for Taiwan’s participation in the Cultural Olympics was also announced today. It uses TAIWAN’s W to be creative, using a W-shaped five-color ribbon and the English slogan “Win Together” to be used. It will be integrated into the landscape of the exhibition venue to connect with the Olympics. Atmosphere. In addition, the extension design also uses the structure of connecting two V to express the meaning of “together”, and launches a series of interesting symbols such as milk, forest train, sky lantern, banana and blue and white mop to promote unique products from Taiwan. cultural elements. The Ministry of Culture stated that in order to simultaneously share the event introduction and real-time updates of the 2024 Cultural Olympics at home and abroad, the official website (https://cotpe.tw/) was also released today, inviting the public to learn more about the Taiwanese art and cultural teams’ performances at the Paris Cultural Olympics.

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Source: China