Refer Report

On the 30th of last month, Shinhan Bank held a disbandment ceremony for the 10th Shinhan Bank college student ambassador group, ‘Uniblue,’ at its headquarters in Songpa-gu, Seoul.

Uniblue, the university student ambassadors, had their inauguration ceremony last April and have been carrying out various missions every month for about five months, promoting various products, services, and brands of Shinhan Bank both online and offline.

They participated as supporters in various events hosted by Suhyup Bank, such as the ‘Suhyup Bank Love Sea Summer Festival’ and ‘KLPGA Golf Tournament’, as well as ESG social contribution activities, and produced approximately 300 pieces of SNS content, communicating in a friendly manner with the Jalpa Generation (Generation Z + Generation Alpha), and achieving the result of instilling a positive image of Suhyup Bank.

At the disbandment ceremony held on the 30th, key executives of Suhyup Bank, including CEO Kang Shin-sook, and 20 members of the 10th Uniblue class attended and looked back on the activities of the past five months and received certificates of activity.

In her words of encouragement, President Kang Shin-sook said, “I applaud the Uniblue members who have done their best as public relations ambassadors for Suhyup Bank despite their busy college lives of studying and preparing for employment.” She added, “With the passion and enthusiasm you have shown in your Uniblue activities, you will surely stand tall as protagonists leading change wherever you are and whatever you do.”

In the awards ceremony for outstanding activity members, member Yoo Han-na (Ajou University) won the Best Activity Award in the individual category, and in the team mission category, one team (Lee Myeong-hyeon, Kang Min-ho, Kim Jin-ah, Park Ji-sol, Lee Ye-jin) was selected and was honored with the Best Activity Team Award.

Reporter Kim Bo-hyung kph21c@hankyung.com

Source: Korean