In order to ensure a balance between supply and demand of essential goods and stabilize the commodity market at the end of 2024 and the Lunar New Year of the Snake in 2025, large retail businesses have actively prepared supply sources to serve demand. market.

Many promotional programs to stimulate consumer demand

Up to this point, retail units in Binh Duong province are proactively preparing goods for Tet. Chairman of the Board of Directors of Vietnam Animal Industry Joint Stock Company (Vissan) Nguyen Phuc Khoa said that Vissan will supply to the market during the Lunar New Year 2025 about 930 tons of fresh food, 3,700 tons of food; Reserve an additional 10 – 20% of goods output to prevent sudden scarcity of goods in the Tet market.

To have a large quantity of goods at good prices for the end of 2024 and Lunar New Year 2025, Saigon Co.op plans to prepare goods from mid-2024. Accordingly, the unit cooperates with distributors to place orders. long-term from 3 – 5 years, coordinate with manufacturers and suppliers to reserve goods for Tet increased by 30 – 40% compared to normal days, and deploy many promotional programs attractive to stimulate purchasing power.

In fact, the Department of Industry and Trade of Binh Duong province has launched the national concentrated promotion month 2025 (from December 2, 2024 – December 31, 2024) and the “super promotion” month (November 25, 2024 – December 25, 2024). December 2024) to stimulate consumption demand at the end of the year. The Department is encouraging wholesale and retail distribution systems to actively coordinate with localities to well implement the mobile sales program to bring Vietnamese goods to rural communes, industrial zones and clusters to serve working people; Mobilize businesses to promote trade, organize trade fairs and exhibitions for Vietnamese goods in association with the Campaign “Vietnamese people prioritize using Vietnamese goods”…

To increase revenue, retail businesses have been promoting promotional programs to stimulate consumer demand. Masan Group’s supermarket system launches the biggest promotion program of the year, up to 50% discount at the system’s stores. In particular, to express gratitude to member customers, the WiN membership program continues to offer a 20% discount on WinEco clean vegetables and MEATDeli cooled meat from now until the end of the year.

MM Mega Market Vietnam also stepped up its price strategy commitment with the most attractive promotion of the year up to 12% for early Tet orders and large quantity orders. Thereby, introducing a complete set of wholesale solutions for buying large quantities of essential foods, fresh, dry foods and non-foods (such as cosmetics, household appliances) from more than 30 suppliers at the most stable prices.

In Ba Ria – Vung Tau province, Co.opmart Vung Tau supermarket increased goods reserves by 20 – 50% depending on product groups compared to normal business months; continue to organize many promotional programs to both stimulate consumption demand and accompany consumers. In addition, the unit also increased the frequency of inspection of business goods at the system by 2-3 times compared to normal days to ensure food hygiene and safety quality to serve the people.

Ensuring balance between supply and demand and stabilizing the market

According to Directive No. 12/CT-BCT dated November 20, 2024 on implementing solutions to ensure supply and demand balance, stabilizing the market at the end of 2024 and the Lunar New Year of the Snake 2025, the Ministry of Industry and Trade assigned the Department of Industry and Trade to Merchants of provinces and cities closely monitor market developments, supply and demand of essential goods to proactively come up with plans, or propose to competent authorities measures to ensure supply and demand balance. Stabilize the market, avoid shortages or supply interruptions that cause sudden price increases during the year-end and Lunar New Year.

Local Departments of Industry and Trade coordinate with the Department of Agriculture and Rural Development and functional units to closely monitor production situations, weather developments, epidemics, damage after storms and floods, and assess capacity. production, the ability to restore production after natural disasters to supply essential agricultural and food products to the market at the end of the year and Lunar New Year,…

Deputy Director of the Department of Industry and Trade of Binh Duong province, Phan Thi Khanh Duyen, said that the department continues to coordinate with businesses to carry out the task of stabilizing the goods market to serve the people; which focuses on the period before, during and after Lunar New Year 2025; Focus on solutions such as mobilizing businesses participating in market stabilization to register to reserve goods, committing to ensure the use of at least 15% of the value of goods to stabilize the market to respond and rescue situations. emergency situations, adverse weather developments, etc. under the direction and administration of local authorities. The market stabilization program in the province is expected to be implemented from December 1, 2024 to the end of the first quarter of 2025.

The Department of Industry and Trade of Binh Duong province also called on businesses to coordinate with localities and industries to organize 25 stable sales points. Goods must have origin, ensure food safety, meet quality standards, and have appropriate prices; has an abundant and stable supply, meeting the consumption needs of people in the province, even in the event of fluctuations.

In Ho Chi Minh City, there are currently 69 businesses participating in the market stabilization program for Lunar New Year 2025 with the amount of goods supplied increasing by 23 – 31% compared to normal months and increasing by 25 – 43% during Tet months. .

Representatives of Saigon Co.op also forecast market supply and demand so that manufacturers can have appropriate supply plans. In addition, many suppliers who are cooperatives, small and medium-sized enterprises… will be supported by Saigon Co.op with financial resources through connections with banks, ensuring output for post-production goods.