Referreport
Google is upgrading the desktop version of its Chrome browser with new AI functions. In a Blog post The search engine giant announced that the AI image search Google Lens will be included in its popular surfing program. The browser will also receive a new feature that will make it easier for users to search for product features when shopping.
What Google Lens can do
The AI image search Google Lens was previously used mainly on mobile devices, but is now also being integrated more prominently into the desktop version of Chrome. The AI tool enables users to start a Google search for any visual element that can be seen on a website. By clicking on the “Google Lens” icon in the address bar, users can mark an element on a website and start a Google search for it. After selecting the element, Google Lens shows which pages visually matching elements were found on, as well as further information about the marked element. An example: In a blog entry, you see a picture of a person with a suitcase and are wondering which suitcase it is and where it or a visually similar product can be purchased. Using Google Lens, you can mark the suitcase and then receive relevant Google search information. The search can be further refined by entering additional text.
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Product information at a glance
The second innovation is called “Tab compare” and is intended to make online shopping easier. Those who search for a product online tend to switch between several tabs to compare devices of different brands and prices. This can quickly become confusing. This is where the “Tab compare” function comes to the aid of users and uses AI to create a tabular overview of all product information from the open tabs. The Google tool bundles product specifications, functions, prices, reviews, among other things. Users can thus compare products at a glance in a single view. Initially, however, the tab comparison is only available in the USA.
The tab comparison is intended to make product research easier.
Photo: Google
Google also wants to enable Chrome users to search their browser history using natural language in the future. Instead of entering a term or part of the URL, users should be able to simply ask which ice cream parlor they were looking for in the past week. However, this function will initially only be introduced in the USA.
Source: German