Social media giant Meta and music giant UMG are giving their relationship an upgrade: A new contract extends their collaboration to WhatsApp and promises to protect artists from AI clones. What does this mean for your favorite songs on Instagram, Facebook and other Meta services?

More platforms, more possibilities: UMG music conquers meta-universe

The new deal between Meta and Universal Music Group (UMG) opens the doors for licensed music on all Meta platforms – from Facebook to Instagram to WhatsApp. This means more opportunities for artists to share their music and earn money from it. Particularly exciting: WhatsApp is for the first time Part of the deal.

But it is not just about more reach. Meta and UMG want to work together against unauthorized AI-generated content that could harm musicians and songwriters. An important step in times when AI deepfakes of musicians are becoming more and more common.

From short videos to VR: The future of music consumption

The new deal builds on a partnership that began in 2017 and made Facebook the first fully licensed partner among the major social media platforms. Since then, both companies have explored new ways to use licensed music in the meta ecosystem – from User generated content to VR experiences in Meta Quest.

The expanded contract opens up new monetization opportunities for UMG artists, especially in the area of ​​short videos. Does this mean that we will soon see TikTok-like features with UMG soundtrack on Instagram? Time will tell. One thing is certain: your favorite songs from UMG artists such as Ariana Grande, Eminem, Billie Eilish, Rammstein or Dua Lipa You will encounter them more often on meta platforms – and the artists behind them will hopefully benefit from it.

This article was created using AI tools and reviewed by the editorial team.

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