Refer Report

From Cheongdam-dong’s ‘Han River View’ to the Gangnam area’s only ‘Forest Area’ complex, Lotte Engineering & Construction attracted the attention of visitors by presenting high-end complexes in the Gangnam area at the ‘Zipconomy Expo 2024’. Lotte Engineering & Construction, which has been successful in selling out each of its pre-sale complexes since last year and is considered a powerhouse in the pre-sale market, appears to boast competitiveness in ultra-high-end design as well.

At the Lotte Engineering & Construction promotional booth at the ‘Zipconomy Expo 2024’ held at COEX D Hall in Samseong-dong, Seoul on the 28th, ‘Cheongdam Reel’, which will be built in Cheongdam-dong, Gangnam-gu, Seoul, and ‘Reel Upper House’, which will be built in Naegok-dong, Seocho-gu, Seoul, were introduced.

‘Cheongdam Reel’ is one of the most popular complexes among end-users looking to move into the Gangnam area. It proved its popularity by recording an average competition rate of 667.26 to 1 and a maximum of 769.32 to 1 in the first subscription held last week. In particular, for the exclusive use area of ​​59㎡B, 16,925 people flocked to recruit 22 households, showing a competition rate of up to 769.32 to 1.

Cheongdam Reel is located in the vicinity of Cheongdam Station on Seoul Subway Line 7, and is surrounded by a well-established metropolitan transportation network, including Olympic-daero, Dongbu Expressway, and Yeongdong-daero, providing excellent transportation conditions. It has the advantage of being located on the banks of the Han River and has a view of the Han River, and the educational environment is also excellent.

The differentiated specialized design and diverse community also stand out. It was selected as an ‘Excellent Design Apartment House’ by the Seoul Metropolitan Government and was exempted from the obligation to remove balconies, increasing the actual usable area. The 4-bay plate type (some furniture) provides excellent lighting and ventilation, and it has a dressing room, pantry, and entrance warehouse, providing ample storage space. Among the communities, the salon and book lounge (small library) are located on the 34th floor with a view of the Han River.

‘Leel Upper House’, which Lotte Engineering & Construction is building in Naegok-dong, Seocho-gu, can also be seen at the Zipconomy Expo. The complex, built in Naegok-dong, Seocho-gu, Seoul, with 3 underground floors and 3 above-ground floors and 222 households, is characterized by an exclusive area ranging from a minimum of 117㎡ to 270㎡. In particular, there is continued interest from consumers who want differentiation in that they can enjoy forest areas that are difficult to find in the Gangnam area.

The abundant infrastructure in the surrounding area is also worth noting. In particular, with the news that Shinsegae Department Store’s Suseo Station branch is opening, the surrounding real estate market is also shaking. In addition, it has a variety of transportation infrastructure as it is adjacent to the Gyeongbu Expressway, Yongin-Seoul Expressway, Bundang-Naegok Urban Expressway, Outer Circular Expressway, and Gangnam Beltway.

The interior of the complex is designed to be premium in line with Lotte Engineering & Construction’s high-end residential brand ‘LEL’. Boffi, a famous brand for high-end kitchen appliances, fhiaba, a premium refrigerator brand, and GESSI, an Italian bathroom brand, are installed, so you can literally enjoy ‘top-class’ facilities.

Reporter Yoo Oh-sang osyoo@hankyung.com

Source: Korean