Refer Report
Kakao has expanded its character intellectual property (IP) business. It has introduced ‘Chordi’, a content worldview featuring 32 characters.
Kakao announced on the 4th, “We will introduce 32 characters from the character group Chordi and start the ‘Favorite Chordi Discovery Project.’ Chordi is a worldview derived from the character Jordi that appears in the company’s character worldview, ‘Niniz.’ Kakao released Niniz in 2017 as a character worldview that follows Kakao Friends, known as Ryan and Chunsik. Jordi is considered the most popular character in Niniz. He is a dinosaur that woke up from a glacier and has the concept of a job seeker.
Kakao decided to maximize visual fun and the joy of collecting by increasing the types of Jordi. To this end, they created various types of Jordi according to personality and appearance, such as Positive Jordi, Kkurugi Jordi, Tang-hoo-ru-jordi, and Blowfish-jordi. It is similar to the popular character IP ‘Catch! Teeny Ping’, which supplies various characters such as ‘Hachu-ping’, ‘Jo-a-ping’, and ‘Mida-ping’.
Kakao is holding a voting event until the 10th to commemorate the launch of Jordi. If you vote for the 3 Jordi types that you like at first glance, you will be provided with a trial version of the KakaoTalk emoticon that allows you to meet all 32 Jordi types. The ‘Jordi Encyclopedia’ introducing various characters will also be operated through Instagram from the 11th. A function is also provided where you can cheer for each type of Jordi through KakaoTalk open chat.
On the 23rd, goods including products containing random Chordi dolls will be released at Kakao Friends stores. The purpose is to diversify the character IP business focused on Chunshik. As of last month, Kakao was operating 20 character stores nationwide. The IP industry reports that Chunshik accounts for over 50% of the products sold in these stores. This is a result of reflecting consumer tastes that preferred Chunshik. Kakao explains that the release of Chordi will increase the freshness of Niniz IP.
The best Kakao Friends creative leader said, “We will infinitely expand the world of Chordy in the future,” and “We will provide the joy of nurturing Chordy that suits your taste, from first impression voting to open chat cheering and ‘Doggamtoon (comics using the Pokedex)’.”
Reporter Lee Ju-hyeon deep@hankyung.com
Source: korean