A line formed at Omotesando. At the entrance to the shop, there was a sweet treat that was well worth the wait.

Today’s queue is…

Reporter
“I’m in Omotesando and there’s a long line here.”

There was also a line on this side. It was a long line that continued on and on. What was everyone looking for?

“It’s been a huge buzz on social media.”

It’s going viral on social media!

“It’s a bakery where you have to wait in line for two hours.”

Waiting in line for 2 hours at a bakery? The first thing you want to buy is…

Customer
“Cream buns. That’s the first thing I bought today.”

It’s apparently a very popular cream bun. What kind of bread is it? Let’s get in line today!

Reporter
“It’s 11:08 now. How long will the line be?”

The procession moves and stops. Moves and stops. Repeatedly.

It was 12:01 when I arrived at the store entrance. After waiting in line for 53 minutes, I finally arrived.

The ever-popular cream buns. Where can I find them?

Reporter
“Where are the cream buns?”
clerk
“sold out”

Looking at the camera installed inside the store, these are the cream buns. They were sold out one after another right after the store opened, and even though they were replenished, they were quickly put on customers’ trays. They were all sold out in 50 minutes!

I wasn’t able to buy it this time, but there was a cream bun at the back of the line that was sure to sell out. The secret to its popularity is the generous amount of green cream that is filled in with the custard cream. It’s a pistachio cream with a rich taste and irresistible aroma.

Customers who were lucky enough to get one were shocked to find that the cream was about to spill!

“It’s delicious. It has custard in it.”

In fact, this shop is run by the same company as the popular I’m donut? They use the same methods as I’m donut?, including fresh cream from Kyushu and homemade custard cream made in-store every day.

Last month, they also revamped about 30 new products, which became a hot topic. The most popular item is the Maritozzo ala mode, which is bread spread with custard and fresh cream topped with homemade pudding.

“The bread is not too sweet, so it goes well with it.”

Next up is “EATo LUMINE,” which opened in April this year inside the ticket gates of JR Shinjuku Station. Just before 5 p.m.

Reporter
“Look, there’s a line at this store.”

There’s a line forming to turn around.

“They probably won’t be there in about 30 minutes. They’re all sold out.”

Sold out in 30 minutes!

“It’s only sold here and not online.”

It’s only sold here! So that’s it!

Reporter
“I would like to join the queue at the back right away.”

After waiting in line for about 15 minutes, we arrived in front of the showcase.

Reporter
“It smells nice. Scones.”

At the end of the queue were some freshly baked scones. This shop is marked by small cookies measuring 35mm in diameter in a tin. They bake these limited edition scones three to four times a day. They say that they create an exquisite texture by folding the dough into many layers and then freezing it once.

Bake in the oven for about 20 minutes and the fluffy scones will be ready.

35MM Manager Natsumi Umehara
“We offer the ultimate scones, which our chef has spent two years researching and developing.”

The secret to its popularity is that the flavors change with the seasons.

“I like figs, they’re chewy and delicious.”

So, I was able to purchase the N-Star this time. By the way, the 66 scones we prepared were sold out in 27 minutes!

So, how do the scones you get taste?

Reporter
“It’s crispy on the outside and moist inside. It goes perfectly with the chocolate chips. No wonder there’s such a long line.”