Refer Report
The Indian Premier League (IPL), the ‘childhood’ of Indian cricket, has become a shining star in the international sports entertainment scene. Brand Finance reports that the Cumulative Brand Value of IPL franchises, which feature top players from India and other countries, will grow by 13% to reach US$ 1,200 crore (Rs 1 lakh crore) by 2024, making IPL a huge commercial powerhouse with remarkable commercial success in the global sports entertainment arena. clarified. In 2023, the value was $1,070 crore (Rs 90,500 crore).
For the first time in the history of IPL, 4 teams have entered the $100 million club. M.S. They are Dhoni’s (MS Dhoni) Chennai Super Kings (CSK/CSK), Bollywood King Shahrukh Khan’s Kolkata Knight Riders (KKR/KKR), Virat Kohli’s Royal Challengers Bangalore (RCB/RCB) and Rohit Sharma’s Mumbai Indians (MI/MI). CSK is leading in terms of brand value. However, Sunrisers Hyderabad (SRH) and RCB are leading the growth rate in brand value.
Chennai Super Kings, Royal Challengers Bangalore, Mumbai Indians, Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals (RR), Delhi Capitals (DC), Punjab Kings, Gujarat Titans, Lucknow Super Giants (LSG) These are the 10 franchises in IPL. The IPL, which is driving the Indian sports sector forward with a new leap, directly and indirectly provides employment to around 12.5 lakh people. Apart from India, IPL also has a huge market influence in UAE, Saudi Arabia, US and Australia.
The report points out that the top 5 teams in the IPL have the best growth potential and their strong IPL can grow to compete with the most powerful global football leagues, the English Premier League (EPL), La Liga, Bundesliga, Serie A and League One.
Rajasthan Royals’ Riyan Parag (R) is congratulated by captain Sanju Samson after scoring a half-century (50 runs) during the Indian Premier League (IPL) Twenty20 cricket match between Rajasthan Royals and Gujarat Titans at the Sawai Mansingh Stadium in Jaipur on April 10, 2024. (Photo by Arun SANKAR / AFP)
The fight is full of dust in the 100 million club
CSK’s brand value stands at $12.20 crore (Rs 1,032 crore), up 52%. In building CSK into the most valuable team in the IPL, former Indian captain M.S. According to the report of Brand Finance, Dhoni’s presence is very large.
Mumbai Indians are second with 32% growth. With a brand value of $11.90 crore (Rs 1,006 crore), MI’s strength lies in its impressive performance in every IPL season and the presence of its star fans. RCB is third with a brand value of $11.70 crore (Rs 990 crore) with a growth of 67%. RCB’s strength is also a great fan base. Sunrisers (SRH) has been the biggest gainer in brand value this year; 76%. The team’s brand value is $8.50 crore (Rs 719 crore). This has also earned the team the title of the fastest growing brand in the IPL.
Mahendra Singh Dhoni and Virat Kohli (File Photo)
CSK is a strong brand
The brand finance report was prepared by evaluating factors like marketing, auction of stars and broadcasting rights. CSK is the strongest IPL brand with AAA rating in terms of brand strength. CSK also has a score of 89.2 out of 100 in the Brand Strength Index (BSI/BSI). KKR and MI are second and third respectively; Both have a score of 77.8 each. Sanju Samson-led Rajasthan Royals are ranked 5th; Score 67.9. Rajasthan’s brand value is $8.1 crore (Rs 685 crore).
Ajimon Francis, Managing Director, Brand Finance India, said, “It is significant that digital platforms have outnumbered IPL’s traditional TV audiences. It is also noteworthy that the domestic batsmen and bowlers are better than the foreign players in the matches.
RCB’s women power
The success of RCB Women’s team, the reigning champions of IPL’s Women’s Premier League, has reportedly boosted the confidence of sponsors and fans in the franchise. This is also the first title for the RCB women’s team. The team also managed to gain more fans on TV and digital platforms. The presence of superstars Smriti Mandhana, Jemima Rodriguez and Harmanpreet Kaur is also a strength.
Source: Malayalam