Referreport
Google has been developing its own smartphones for some time now and can also integrate functions that other manufacturers do not offer. Although the market share is still very small, Google can achieve real success in some countries and is taking market share from Apple’s iPhone. This is what is happening in Japan now.
Google can take market share from Apple in Japan
The Pixel 6 and Pixel 7 smartphones can not only keep up with the competition in terms of technology, but they also sell relatively well. At least so good in Japan that Google there in the second quarter of 2023 Significantly increase market share could. It went from just 2 percent in one fell swoop high to 12 percent. And this is at the expense of Apple, which has now fallen below a magical limit in Japan.
Loud Bloomberg comes Apple in Japan “only” has a market share of 46 percent and slipped below the 50 percent mark in the second quarter. Previously, the market share was a dominant 58 percent. More than every second smartphone sale in the country went to Apple. Google has taken the largest market share from Apple and is becoming a real alternative.
But with the iPhone 15, Apple could catch up again. The new smartphones have been technically upgraded and visually at least minimally redesigned. Other manufacturers do not play a major role in Japan. Samsung only has a market share of 6 percent. Even the Japanese manufacturer Sharp achieves more with 11 percent. Sony, a Japanese manufacturer, also has 6 percent. So Japan is a smartphone world all its own.
Google likes to make fun of the iPhone:
Pixel 8 could bring further impetus
But it’s not just Apple that has stepped up with the iPhone 15. Google is introducing new Pixel 8 smartphones on October 4th, which are also expected to bring some major improvements. Google is set to teach smartphones some new tricks, especially in the area of artificial intelligence.
Source: German