Referreport
With the Galaxy S24, Samsung is taking a big step into the future. The new flagship is said to be so innovative thanks to AI functions that even the term “smartphone” falls short – at least says Samsung boss TM Roh. Employees should now submit their own name suggestions.
Galaxy S24: New name for a new era
Samsung’s Galaxy S24 is just around the corner and should be nothing less than eclipse everything that has come before. Equipped with various AI functions such as an “AI Live Translate Call” and the integration of a language model, the cell phone goes far beyond the functions of a conventional smartphone, according to Samsung.
This technological leap prompted TM Roh, president of Samsung Mobile eXperience, to create one unusual instructions to his employees: Find a new name that fits better than “Smartphone” or “AI Phone” (Source: inews24).
Although “AI Phone” does appeared in various leaks and Samsung has secured the brand in numerous markets, TM Roh is not convinced. He doesn’t think the term is sufficient to adequately reflect the groundbreaking capabilities of the Galaxy S24.
Instead, he wants a namewho emphasizes both the novel technology and, in his opinion, the cell phone’s unique user experience. It should be something that immediately catches the eye and brings users closer to the new dimensions of the Galaxy S24.
Samsung is currently distributing Android 14 to many cell phones. This has changed:
Is Samsung’s iPhone moment coming?
Samsung’s ambitions with the Galaxy S24 are clear: It should usher in a new erasimilar to how the iPhone defined the smartphone age at the time. The challenge now is to find a suitable name for a product that is supposed to be more than just a smartphone. We will know more on January 17, 2024 when the Galaxy S24 is unveiled.
Source: German