Do you know the word “kidalto”, which contributes to sales in the toy industry amid the declining birthrate? It is a coined word that combines “kid” and “adult” and refers to an adult who has childlike hobbies. There are many long-selling toys, and more and more people are returning to toys as adults. We also covered the actual situation of Kidalt, which supports the industry, and the manufacturer’s strategy with Kidalt in mind.