[October 28, KOREA WAVE]It has been revealed that a virtual artist will appear for the first time at the Asia Artist Awards (AAA), where top Korean stars gather together. In addition, the appearance of the nine-member global group “&TEAM” has also been confirmed.

According to the organizing committee, the virtual artists who will be performing are the trio “SAGONG_EE_HO”. The group, consisting of OREER.C, XOONY, and ITAEWON PARK, debuted in June this year. They have gained popularity for their unique worldview, such as representing the emotions of the MZ generation (generation born between the mid-1980s and 2010) in the metaverse era.

AAA is co-hosted by Korean entertainment news media Star News and Japanese magazine and mook publisher Media Boy, and jointly managed by Korean entertainment company The Star Partner and Japanese content planning and production company Culture Entertainment.

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