Deploying many programs to stabilize and stimulate consumption at the end of the year

Deploying many programs to stabilize and stimulate consumption at the end of the year

At the same time, strengthen the prevention and control of production and trading of counterfeit goods, poor quality goods, trade fraud and food safety violations.

Local industry and trade sectors are actively preparing to implement plans to stabilize goods and stimulate consumer demand. File photo: My Phuong/TTXVN

Up to this point, the Department of Industry and Trade of Ho Chi Minh City has announced a program to stabilize the market at the end of 2024 and Tet At Ty 2025. This year’s program is expected to attract 69 focal enterprises to participate, an increase of 10 enterprises. compared to 2023. The program also expands and adds many product groups such as salt and drinking water to the group of essential food products; Adding electronic equipment for learning (laptops, desktop computers, inkjet printers, laser printers…) to the group of items for learning; supplement the group of essential consumer goods such as dishwashing liquid, house cleaning liquid, washing powder, detergent, paper towels, compostable trash bags…

In addition, on the occasion of welcoming the New Year 2025 and the Lunar New Year, from now until the end of the year, many focused promotional programs such as “Busy Spring Shopping” will take place. In particular, the amount of stabilized goods as committed by the program will account for 21 – 32% of the market share in a normal month and about 24 – 41% of market demand in the month of At Ty 2025.

In order to stimulate consumption, support production, business and develop the domestic market, the Ministry of Industry and Trade will also implement many trade promotion programs; In which, the focus is on the National Centralized Promotion Program held at the end of 2024. Subordinate units and the Ministry of Industry and Trade are tasked with actively implementing trade promotion solutions and stimulating consumer demand. .

In fact, from the beginning of 2024, Ho Chi Minh City’s industry and trade sector has planned to implement a market stabilization program during the peak year-end period and the 2025 Lunar New Year, attracting about 70 large domestic and foreign enterprises to participate. participating companies such as Saigon Co.op, Satra, Central Retail, MM Mega Market, Aeon, Vinamilk, Nutifood, Vissan…

At the end of September 2024, Ho Chi Minh City People’s Committee coordinated with the Ministry of Industry and Trade to organize a Supply-Demand Connection Conference with the participation of many localities, especially units from recent storm and flood areas such as the North. Kan, Dien Bien and provinces and cities: Long An, Dong Thap, Dak Lak, Tay Ninh, Can Tho, An Giang, Tien Giang, Quang Nam… On this occasion, 8 retail systems (Saigon Co.op, Satra, Aeon, MM Mega Market, Central Retail, Bach Hoa Xanh, Wincomerce and Kingfood Market) have signed a cooperation agreement to control the quality of goods sold at these 8 systems.

According to Vice Chairman of Ho Chi Minh City People’s Committee Vo Van Hoan, building a safe and sustainable supply chain does not only stop at the connection between buyers and sellers, but must also be a connection that enhances the responsibility of suppliers. suppliers, retailers, consumers as well as state management agencies…

In Tay Ninh province, the People’s Committee of Tay Ninh province has also issued a plan to stabilize the market of some essential goods in 2024 and Tet At Ty 2025. Accordingly, phase 1 of the plan is from July 1 to December 31. /2024, Tay Ninh province carries out activities to stabilize goods to ensure that it meets the shopping needs of people during the year-end holidays and New Year, and reserves goods to prevent and control natural disasters. Phase 2 from January 1 to March 31, 2025, carries out goods stabilization activities to meet people’s shopping needs for the Lunar New Year and New Year holidays.

Participating goods include food groups, essential foods and fuel groups such as gasoline, diesel, kerosene, and gas. The total value of reserved goods to meet market demand in a month is nearly 260 billion VND. The group of goods mobilized to increase during Tet accounts for about 30-35% of market demand such as cakes, jams, candies for Tet and wine, beer, and soft drinks.

For sales to stabilize the market, the People’s Committee of Tay Ninh province assigned businesses to organize sales to stabilize the market in combination with online sales through e-commerce applications. In addition, businesses conduct mobile sales at traditional markets, industrial zones and clusters, worker accommodation areas, rural areas and border communes, remote areas in the province; Coordinate mobile sales with the program of bringing Vietnamese goods to rural areas.

In order to strengthen price management and administration and contribute to stabilizing market prices at the end of 2024 and welcoming the Lunar New Year 2025, Tien Giang Provincial People’s Committee requests leaders of local departments, branches and branches in the province to coordinate with the Department of Agriculture and Rural Development and relevant functional units to closely monitor the production situation, disease developments, weather, and evaluate the supply capacity of general goods and essential goods. another for the Lunar New Year market. Thereby, proactively have plans or propose plans to ensure supply and stabilize the market for products, especially agricultural and food products at the end of 2024 and the Lunar New Year 2025.

At the same time, the Market Management Department of Tien Giang province also strengthened inspection and control of the market and strictly handled violations of goods speculation, price listing, trading of banned goods, smuggled goods, and illegal goods. unknown origin, counterfeit goods, intellectual property infringement goods, poor quality goods.

Source: vietnamese