BEIJING, June 22 (Xinhua) — Chinese dairy giant Yili Group maintained its position as the world’s number one in the dairy sector in a recent ranking of the world’s 100 most valuable brands released by British research firm Kantar.

The company also maintained its top spot in the dairy sector in the Top 500 World’s Most Valuable Brands list released in January by British consulting firm Brand Finance, demonstrating the strength of Chinese dairy manufacturers to the world.

In 2021, it became the first dairy manufacturer in Asia to achieve sales of over 100 billion yuan (1 yuan = approximately 22 yen), and in 2023 it became the only dairy manufacturer in Asia to achieve sales of over 100 billion yuan.

In the face of a complex and changing global economic environment, the company has continued to expand its leading position by leveraging the competitive advantages of its entire industrial chain, and its sales revenue has increased for 31 consecutive years. In the full year of 2011, it reached a record high of RMB 126.179 billion, and in the first quarter of 2012 (January to March), it reached RMB 32.577 billion, further solidifying its position as the industry leader.

Taking advantage of the growing global demand for health foods, the company is actively developing overseas markets. It has established 81 production bases around the world and has formed alliances with over 2,000 overseas partners. Its products are sold in over 60 countries and regions, and overseas sales in 2011 showed strong growth, up 10.1% from the previous year.

Kantar’s brand rankings indicate that China will continue to play a major role in the global supply chain, and that Chinese brands are becoming increasingly important to the global business market. (c)Xinhua News/AFPBB News