It is a well-known picture in the technology world: in many cases Apple is not the market leader, but with its products it is the highest sales and profits. The opposite is the case with smartwatches. A competitor dominates the premium segment, as the latest figures from market researchers show.

In the first quarter of 2022, the smartwatch market was able to record healthy growth. It was 13 percent compared to the same period last year. The big winners include Samsung and Xiaomi, but Apple was able to defend its industry leader.

Apple Watch Next market leader, Samsung celebrates success with Galaxy Watch

In numbers: Apple was able to book 36.1 percent market share in the past quarter. This is a slight increase of 0.2 percent compared to the previous year. The cult manufacturer from Cupertino remains the undisputed number 1 among the smartwatch manufacturers ((Counterpoint Research).

Samsung can increase properlyWhich, according to the market researcher, is not least due to the popularity of the current Galaxy Watch 4 The bottom line is only to 10.1 percent. Nevertheless, the growth of 2.3 percent impresses within just one year.

Could also record a plus Xiaomi: The Chinese manufacturer does it For the first time in the top 5 with a market share of 5 percent. Huawei is still 7.2 percent in front of Xiaomi. Compared to the previous year’s quarter, the market share of Huawei fell slightly. The following quarters will only show whether the recently presented Huawei Watch GT 3 Pro will have a positive effect here.

Has developed into a real seller for Samsung:

Garmin is number 1 with expensive smartwatches over $ 500

Unusual for Apple: With a market share of over 36 percent, the US group is the undisputed market leader, but in the premium segment of the smartwatches you have to be in Cupertino Give Garmin beaten. The company based in Schaffhausen, Switzerland, which is particularly known for its navigation solutions, is that Number 1 for more expensive smartwatches with a purchase price of over $ 500.