Accordingly, experts determine that AI and data analysis are not simply supporting tools, but are becoming the main driving force to promote innovation and improve efficiency in the decision-making process of organizations. media ministry.

At the conference, experts emphasized the importance of organizing data effectively to fully exploit the potential of AI in the field of communications. Putting business goals first and understanding the difference between structured and unstructured data are key. In addition, AI helps communicators better understand audience preferences and behavior, thereby creating relevant content and personalizing user experiences. Along with that, by analyzing data on social networks and other sources, AI can predict trends and detect emerging stories, helping journalists and content producers make informed decisions. discerning.

However, experts admit that while AI brings many benefits, implementing this technology also faces some challenges such as disorganized data, resistance from employees, and employee issues. morality.

Experts emphasize that AI is only a support tool and cannot completely replace human creativity and critical thinking. The combination of AI and soft skills such as storytelling remains an important factor in the content production process.

AI and data analytics are opening a new era for the media industry. By leveraging the power of technology, media organizations can make faster, more accurate and more creative decisions, meeting the evolving needs of their audiences. However, to exploit the full potential of AI, organizations need to have a clear strategy, invest in human resource training and build a working environment that encourages innovation.