After 5 years: Samsung takes back important smartphone crown

After 5 years: Samsung takes back important smartphone crown


Referreport

The year ends with a victory for Samsung: after five years, the smartphone giant was able to regain first place in India. Xiaomi, the former market leader in the country of 1.4 billion, is falling significantly behind. The Chinese lack an answer to a crucial question.

It was a long time India a safe bank for Xiaomi: With a veritable flood of smartphones that were sold at ridiculous prices in the highly competitive mobile phone market, Xiaomi secured the crown for years. 2023 but that seems to be the case Changing of the guard to queue.

Indian smartphone market: Samsung overtakes Xiaomi

According to forecasts by market researchers Samsung is the most successful smartphone manufacturer this year – for the first time since 2018. The bottom line is that the South Koreans should be at one Market share of 18 percent land, followed closely by Vivo with 17 percent (source: SCMP).

The Xiaomi’s market share, however, is expected to fall to 15 percent and will therefore be 5 percent lower than in 2022.

Due to geopolitical tensions between India and China, Chinese smartphone manufacturers are already having a difficult time in the subcontinent. But that alone doesn’t explain Xiaomi’s crash. After all, Vivo also comes from China and is close behind Samsung in second place. It was already clear in the spring that India was going downhill.

For Xiaomi, passing through in India is a another blow to the office. In 2021, company founder Lei Jun announced that he wanted to become the largest smartphone manufacturer in the world within the next three years. Given the current figures in India and the rest of the world, this can no longer be said.

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Current strategy is not working

Xiaomi is treading water: Behind Samsung and Apple, the Chinese are consistently in third place worldwide, there are no major changes. Xiaomi hasn’t come within real striking distance of the two heavyweights for years. And this is exactly where the all-important question arises: How does Xiaomi plan to overtake first Apple and then Samsung? The current strategy is obviously not working.

Kaan Gürayer

Source: German